Profitable, predictable growth for modern brands.

Essential Digital Solution partners with conscious and heritage brands to transform marketing uncertainty into predictable, measurable revenue through data-driven paid media, high-performing websites, social media management, and proprietary marketing technology.

01. WHO WE ARE

How We Optimize

1. Discovery & Strategy (Week 1–2)

   We clarify your goals, audit your current marketing, and build a clear, data-driven growth strategy.​

   Access to your existing ad accounts, analytics, website/CMS, brand guidelines, and any past performance reports or we start from ground zero.

2. Build, Launch & Optimize (Week 3–6)

   We design high-performing campaigns, tracking, and landing experiences, then launch and begin rapid testing and optimization.​

   Timely feedback on creative, approvals on messaging, and any key offers or product details we should promote.​

3. Scale & Report (Ongoing, monthly cycles)

   We double down on what grows, cut what doesn’t, and provide clear, transparent reporting that shows exactly what drives revenue.​

   What you provide: Ongoing collaboration on priorities, budgets, and new initiatives so we can keep refining and scaling results.​

In short, when you partner with us, you get a structured process, clear timelines, and a team that shows you precisely how your marketing turns into measurable revenue.

Challenge → Solution → Results

Brand overview

The Ordinary is a sustainable non toxic skincare brand using refillable packaging and certified organic ingredients, targeting conscious consumers who shop primarily online.​

Challenge

The Ordinary's traffic was growing, but:​

• Website conversion rate hovered at 1.1%, with high drop-off on product pages.​

• Paid media delivered clicks but an unprofitable ROAS.​

• Email and SMS revenue contributed less than 8% of total online sales.​

• Hero products were not clearly differentiated, and impact messaging was buried.

  ​

Solution...

Website experience

• Rebuilt the site as a performance-first experience: faster load time, simplified navigation, and clear “why it’s sustainable” blocks on every product page.​

• Introduced comparison sections (refill vs non-refill), social proof, and a streamlined checkout with fewer steps and better mobile UX.​

Key website results (90 days):

• Conversion rate increased from 1.1% to 2.4%.​

• Cart abandonment decreased by 29%​

• Average order value (AOV) increased by 18% through bundles and refills. ​​

Akhert Taylor

Chief Digital Officer @ VOGUE THE ORDINARY

2. Product positioning

Repositioned the core cleanser and moisturizer as a “low-waste routine” rather than individual products, highlighting lifecycle impact and cost-per-use.​

Refreshed product detail content to emphasize certifications, refill system, and ingredient transparency in scannable formats (icons, bullets, and micro-copy).​

Key product results (90 days):

Hero routine bundle adoption increased by 64%.​

Refill SKU share of orders grew from 22% to 41%.

Our transparent approach delivers real-time insights and optimized campaigns, using proprietary tech and data to drive measurable ROI in a dynamic digital market.

Partner with us for innovative digital marketing, blending data analytics and strategic expertise to ensure high-performing campaigns and sustained growth.

Our data-driven strategies and proprietary tech deliver transparent, high-impact campaigns, ensuring consistent success in today’s competitive digital landscape.

02. How We Drive Success

Welcome to the end of uncertainty—data and tech now power your marketing strategy.

Cartier

Farfetch

Nécessaire

Client Feedback

Your partner for making profit essential.

Essential Digital Solution transformed Magic Minds online presence and boosted engagement significantly. Their tailored website development truly made a difference in business growth.

Soft Minimal

Los Angeles

The team at Essential Digital Solution helped elevate Get Gorgie in visibility and in awareness. Their expertise in email automation is unmatched and truly effective.

Modernist

New York

★★★★★

★★★★★

02. Our Results

We leverage next-gen tech and top-tier talent to unlock game-changing results and build unshakable client trust. Kickstart your growth today with a hyper-targeted digital strategy designed to surge profits, crush ROI, supercharge EBITDA, and blow past your boldest business goals.